Valora Growth — Qualified Roofing Appointments (NorCal)
Valora Growth
Qualified roofing appointments for NorCal owner-operators
Book 15-min fit call
Qualify → then schedule
NorCal = Northern California

Qualified Roofing Appointments — without chasing tire-kickers.

A simple system that screens intent before your calendar fills — so you talk to homeowners who are actually ready to book an estimate.

Qualified = in service area + homeowner + job intent + ready to schedule.
  • Qualify before scheduling
    Short questions filter out price shoppers, out-of-area, and low intent.
  • Numbers you can track
    Know what a booked estimate costs — and whether it pencils for your margins.
  • Simple follow-up included
    Confirmations + reminders reduce flakes so you’re not babysitting leads.

The simple 3-step system

qualify • schedule • track

1) Qualify first

We screen out low-intent leads before they ever hit your calendar.

2) Schedule second

Only homeowners who match your service area + job intent can pick a time.

3) Confirm + follow-up

Automated confirmations and reminders reduce no-shows and last-minute flakes.

Then track the numbers

Cost per booked estimate, close rate, and whether scaling makes sense.

ROI calculator

quick • conservative • directional

Inputs

plug in conservative numbers
updates instantly
Tip: If you’re unsure, lower the close rate and margin — the goal is conservative math.

Outputs

directional estimate
live
Leads needed / month
—
Booked calls ÷ (lead→book).
Expected jobs / month
—
Booked calls × close rate.
Profit per closed job (gross)
—
Revenue × margin.
Expected net profit / month
—
Directional estimate (pricing kept off-page).
ROI (directional)
—
Net profit ÷ internal cost.
Break-even booked calls
—
Calls needed to cover the internal cost.
Book 15-min fit call Who it’s for →
Directional math — not a guarantee. Exact results depend on service area, job mix, and seasonality.

Who it’s for

  • Owner-operators who want booked estimates (not “leads”).
  • Teams that can handle more jobs this month.
  • Contractors who want trackable cost per booked call.

Not for

  • Anyone wanting shared lead lists or “lead reselling.”
  • Teams that can’t answer calls / follow up quickly.
  • “Set it and forget it” expectations with no tracking.

What happens after you book

  • 1) 15-min fit call: confirm service area + job types + volume goals.
  • 2) Align what “qualified” means and map the qualification + confirmation flow.
  • 3) Launch + review the numbers (booked calls, close rate, cost per booked).

Book your 15-min fit call

no pressure

If the math makes sense, grab a time. If not, no harm — you’ll still leave with clarity on your numbers.

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